Livery of Dreams: McLaren F1 Embraces Fan Creativity in Mexico City

The McLaren Mastercard Formula 1® Team, in collaboration with Velo, has launched an inspiring concept called the 'Livery of Dreams' in time for the Mexico City Grand Prix. This unique initiative celebrates the creativity and individuality of its fans, presenting a lively homage to their most imaginative motorsport aspirations.

Bringing Fan Dreams to Life

Earlier this season, Velo invited adult consumers and motorsport lovers globally to share their most extraordinary dreams. These wishes have been transformed from mere online comments into stunning sticker artwork that adorns the McLaren car, various paddock screens, and the team's garage throughout the race weekend.

Fans who contributed their compelling ideas got the chance to meet McLaren drivers Lando Norris and Oscar Piastri at the McLaren Technology Centre, where they participated in delightful activities such as a pottery class and matcha-making. Some even had the opportunity to surprise their fellow McLaren aficionados with special voice notes and videos, which can be seen on Velo's Instagram.

A Canvas of Creativity

The stickers featured on the car represent heartfelt stories of fandom, each one a personal expression of a fan's journey:

• “Fan 4 Lyf”: A tribute to the desire to get matching tattoos with their favorite drivers.
• Bejeweled cap: Symbolizes a fan's dream to embellish McLaren's racing gear.
• “Welcome to the Papaya Hotline”: A creative request for the team’s CEO, Zak Brown, to record a personal voicemail message.

This initiative is part of the ongoing 'Live Your Fandom' campaign, emphasizing that every fan's story is unique and significant.

Documenting a Dream Experience

Among the excited fans is Yasmine, a 30-year-old enthusiastic McLaren supporter and aspiring photographer. In Mexico, she will have the thrilling opportunity to document her experience as an embedded member within the McLaren community. Influenced by her father’s passion for motorsport and her mother’s love for photography, Yasmine will capture the vibrant culture and connections that epitomize fandom during the race weekend.

Her involvement will allow her to experience firsthand the thrill of the McLaren lifestyle, providing a unique fan's perspective on their activities, from local interactions to exclusive team access.

Voices of McLaren and Velo

Malky Brown, Global Head of Content & Partnerships at BAT, emphasized the essence of these stickers by stating, “Every sticker tells the original story of a real fan dream, showcasing that fandom is personal, creative, and distinct to each person.” He also highlighted how the 'Live Your Fandom' campaign elevates these individual narratives into memorable experiences at the Mexico Grand Prix.

Louise McEwen, Chief Marketing Officer at McLaren Racing, remarked, “The Papaya Family is united by a shared passion for all our sport has to offer. This special livery places their stories at the core of our team, celebrating the incredible creativity of our fans on one of the grandest stages in motorsport.”

To follow the 'Livery of Dreams' and the broader 'Live Your Fandom' campaign, you can explore Velo's Instagram and visit the McLaren Racing website.