NZ Rugby Responds to Court Decision on ‘Chiefs’ Name Dispute
New Zealand Rugby reacts to a recent court ruling about the use of the 'Chiefs' name by a new PNG rugby league team.
In light of a recent decision by the High Court, New Zealand Rugby (NZR) has shared its stance regarding a new rugby league franchise in Papua New Guinea planning to use the name “Chiefs.” The court's ruling will enable the PNG Chiefs to officially launch their brand later this month.
High Court Ruling Explained
The High Court of New Zealand opted not to issue an interim injunction against the PNG Chiefs, allowing them to proceed with their branding efforts. However, NZR emphasizes that this ruling is not a reflection of the validity of their trademark concerns.
Future Legal Steps
As the PNG Chiefs gear up for their entry into the NRL in the 2028 season, both parties are bracing themselves for the next round of legal discussions. NZR remains steadfast in its commitment to safeguard a name it claims has been a significant part of New Zealand rugby for nearly three decades.
A spokesperson for NZR stated, “We acknowledge the court's decision today not to issue an interim injunction against the use of the names 'PNG Chiefs', 'Chiefs', or any similar variations in New Zealand. While we respect the court’s ruling, it is essential to clarify that this decision does not evaluate the core of our trademark case.”
Concerns Over Market Confusion
NZR also pointed out that despite the ruling, they have raised concerns regarding potential confusion in the marketplace. The union argues that having two franchises named 'Chiefs,' competing in similar sporting environments, could lead to significant misunderstandings among fans and sponsors.
“We've been vocal since October 2025 about the likely confusion that could stem from the dual use of the Chiefs name. Our position hasn't changed; having two teams with the same name in overlapping commercial markets is not ideal,” the spokesperson added.
Your Voice Matters
NZR has been in direct communication with the Australian Rugby League Commission (ARLC) to amicably resolve this issue before escalating it further in courts. “We have always aimed for a resolution that respects both parties involved,” the spokesperson continued.
Leadership’s Commitment
Steve Lancaster, NZR's CEO, expressed that the decision made by the High Court should not be interpreted as a verdict on the strength of NZR's trademark claim. He reiterated the obligation of NZR to protect the Chiefs brand, and he remained open to collaborative solutions with the ARLC.
On the other side of the dispute, Simon Graafhuis, CEO of the Chiefs, expressed gratitude to supporters, referring to the ruling as merely “a preliminary step.” He affirmed the team’s commitment to uphold a name that holds immense significance for their community.
Errol Brain, the club's chairman, delivered a heartfelt message, noting his deep personal connection to the team. “I have literally bled for this club,” he said, emphasizing his passion for preserving the franchise’s legacy and brand for generations to come.
Countdown to the Rugby World Cup
The excitement builds as the countdown begins for the largest Men’s Rugby World Cup ever, set to kick off in Australia. Fans are encouraged to secure their seats now, with tickets already available.