Megan Rose Takes Charge of Men's Rugby World Cup 2031 in the U.S.

Megan Rose, a prominent figure in U.S. sports and a former professional tennis player, has been appointed as the Managing Director for the Men's Rugby World Cup 2031. This critical role represents a key step towards hosting what World Rugby calls the most ambitious Rugby World Cup to date, and it marks a pivotal moment for the sport as it enters a new era in the United States.

Rose's Background and Vision

In her new position, Rose will be instrumental in planning the delivery of the 2031 Rugby World Cup, which will be the first of its kind held on American soil. Her extensive experience as a former executive with the United States Tennis Association (USTA) includes managing major global events such as the Davis Cup and the U.S. Open Series. Her expertise in leading high-profile events makes her ideally suited to drive this monumental occasion.

Alan Gilpin, Chief Executive of World Rugby, praised Rose's leadership and innovative spirit. He stated, “Megan is an outstanding leader with a proven track record of delivering world-class sporting events.” He added that her understanding of the U.S. sports landscape is crucial for realising the ambitions for rugby in the country.

Significance of the 2031 Rugby World Cup

The Men's Rugby World Cup is essential for World Rugby, generating approximately 85 to 90 percent of its income. The upcoming 2031 tournament is part of a larger strategy to expand the sport's reach and increase commercial revenues in what is known as the world's largest sports market.

Rose expressed her excitement about the role, stating, “It’s an extraordinary honour to bring the Men’s Rugby World Cup to the United States for the first time.” She recognizes the potential to engage new audiences and turn casual observers into dedicated rugby fans.

Building a Strong Network

With plans already underway for selecting host cities, Rose will work closely with Ross Young, World Rugby’s General Manager for U.S. Operations, to determine where matches will take place. Currently, 25 cities are vying to host the tournament, with applications still being reviewed. The final decision on host cities is expected to be announced in early 2027.

To rapidly expand her knowledge of rugby, Rose intends to connect with local clubs, including her community rugby club in Orlando. She is eager to immerse herself in the rugby culture as she prepares to meet with stakeholders ranging from host city committees to executives from USA Rugby and Major League Rugby.

Embracing U.S. Sports Culture

Rose aims to ensure that the 2031 World Cup embodies the spirit of American sports, with features such as fireworks, music, and premium VIP experiences. Her goal is to create an event that feels distinctly American yet true to rugby. She believes that adapting rugby's traditional values to fit modern expectations is vital for its growth.

While the opportunity is thrilling, Rose acknowledges the challenge posed by coordinating the tournament across a vast geographical area during a busy sports calendar that includes the NFL and NCAA College Football seasons. She intends to leverage the expertise of peers like Chris Stanley, who is preparing for the 2027 Rugby World Cup in Australia, to guide her through the complexities of the role.

“We have millions of potential fans that we want to turn from curious onlookers into fans with sustained interest in rugby,