Turning 30 offers a neat moment to track one of Pierre Gasly’s quieter but unmistakable transformations: his style. Over nine seasons in Formula 1 he’s become as closely watched for his outfits in the paddock and at fashion week as for his overtakes on track. Now entering his 10th F1 season, after a Red Bull beginning, a rebound at AlphaTauri and a landmark Monza win in 2020, Gasly’s consistent form with Alpine has matched a carefully curated off-track image.
When he arrived full time with Toro Rosso, the paddock was still dominated by team kit and conservative tailoring. As drivers were given more freedom to express themselves, Gasly leaned into fashion. He has pointed to Lewis Hamilton’s risk-taking and visibility as an influence, but his own approach reads distinct: refined, classic foundations with contemporary streetwear touches rather than loud, attention-seeking statements. Rather than a costume, his wardrobe functions as a complementary creative outlet — a way to balance “life on the track and life off the track,” something he has said helps him perform by giving another channel for focus and self-expression.
Gasly’s presence at Paris and Milan fashion weeks has become familiar. Front-row seats for houses from Louis Vuitton to Christian Louboutin and high-profile magazine features have followed. Editorials in GQ and Vanity Fair — sometimes alongside peers such as Lando Norris, George Russell, Esteban Ocon and Daniel Ricciardo — emphasize the composition of his looks as much as the labels: tailoring choices, layering, and the small details that mirror the meticulousness he applies to race craft. A 2022 GQ France cover and a Vanity Fair shoot that positioned drivers as models rather than racers helped broaden his cultural footprint.
His relationship with Portuguese model and influencer Francisca Gomes (known as Kika) has amplified that visibility. The couple’s coordinated appearances at events like Wimbledon and Cannes attract attention, and living part-time in Milan has nudged his street style toward a more considered, European elegance.
Gasly has signaled he wants to deepen his involvement in fashion rather than only participate as a guest or subject. He’s spoken about launching projects in the industry in the future, reflecting a wider pattern of business and lifestyle ventures: he is an investor in FC Versailles and has a watch collaboration with H. Moser & Cie, moves that show a pattern of creative and commercial interests beyond racing.
At 30, Gasly represents a generation of athletes who build multidimensional public identities. On track he remains focused and competitive; off track he treats clothing, shoots and partnerships as a parallel discipline. Whether or not he eventually launches his own label, fashion is already a defining strand of his public persona — one that sits comfortably alongside his racing achievements and wider ambitions.