Good Good Golf has pulled out as title sponsor of a new PGA Tour event in Austin this November after a promotional video for a Callaway driver drew widespread condemnation for depicting violence against a woman.
The clip, published last week and later deleted, showed a man shoving a woman who reached for his new driver and warning her not to touch the club while she lay on the ground. The footage prompted immediate criticism from viewers and advocacy groups.
In a statement announcing the withdrawal, Good Good Golf said it had decided, after discussions with the PGA Tour and internal reflection, to step away from the Austin event to focus on its team, culture and learning from the incident. The brand apologised on social media and said it recognised it had work to do and would aim to earn back trust.
The PGA Tour said it supported Good Good Golf’s decision and that the tournament will go ahead as scheduled from November 12-15, 2026, with sponsorship plans to be confirmed at a later date. The Tour reiterated its commitment to making golf welcoming for all.
Callaway confirmed it had ended its relationship with Good Good Golf immediately. The equipment maker apologised for reposting the video, said mistakes were made in its handling of the content, and announced a $1 million (about £736,000) donation to organisations that prevent violence against women, support survivors and raise awareness. Callaway also said it had strengthened approval procedures to prevent a repeat.
Good Good Golf, which began as a YouTube channel in 2020 and has become one of the biggest creators in the sport, said it would concentrate on internal changes and hopes to work with partners again in the future.