Snoop Dogg has been named Team USA’s first-ever honorary coach for the 2026 Olympic and Paralympic Winter Games in Milano Cortina.
The United States Olympic & Paralympic Committee (USOPC) said “Coach Snoop” will join the “team behind the team,” a staff group tasked with supporting athletes in Italy.
The appointment follows Snoop’s high-profile presence at Paris 2024 as Team USA’s hype-man and his performance during the LA 2028 handover ceremony.
“Team USA athletes are the real stars — I’m just here to cheer, uplift and maybe drop a little wisdom from the sidelines,” the 54-year-old said. “This team represents the best of what sport can be: talent, heart and hustle. If I can bring a little more love and motivation to that, that’s a win for me.”
“From the moment I rolled into Paris, I was instantly welcomed into the USOPC family,” he added. “I felt the energy, the pride and the love of sport that makes this team special. The way the staff lifts up the athletes… the way the athletes inspire the world… it had me hooked from day one.”
Snoop Dogg’s honorary role builds on his long-standing support for grassroots sport, including the Snoop Youth Football League, which has helped about 15,000 young athletes with and without disabilities.
USOPC chief executive Sarah Hirshland said: “From the moment Snoop met Team USA athletes, there was an instant connection — mutual respect, genuine curiosity and a lot of laughter. His enthusiasm for the Olympic and Paralympic Movement is contagious, and we’re thrilled to officially welcome him as a member of the Team Behind the Team.”
