We’ve watched Pierre Gasly grow over nine years in Formula 1, and on his 30th birthday it’s a good moment to track one of his biggest transformations: his fashion. The Rouen-born driver has become one of the paddock’s most stylish figures, treating clothing as a creative outlet beyond racing.
Now entering his 10th F1 season — after a Red Bull start, a rebound at AlphaTauri and a stunning Monza win in 2020 — Gasly’s results with Alpine have cemented his reputation on track. Off it, his curated looks, magazine shoots and front-row appearances have marked him as a new-generation fashion presence.
Early F1 days and influences
When Gasly began full-time with Toro Rosso, paddock dress was conservative and mostly team kit. As the sport opened to driver self-expression, Gasly embraced fashion. He’s cited Lewis Hamilton as a major influence: Hamilton’s boundary-pushing style helped make room for younger drivers to show personality. But Gasly’s aesthetic is distinct — more refined and classic with a contemporary edge, often blending smart pieces with streetwear touches.
Gasly’s interest feels genuine rather than purely stylistic. He’s spoken about needing balance between “life on the track and life off the track,” suggesting fashion helps his performance by offering a creative outlet.
Front row and editorials
Gasly has become a regular at major fashion weeks in Paris and Milan, attending shows from Louis Vuitton to Christian Louboutin. Those high-profile invitations have led to editorial work: GQ and Vanity Fair have featured him, sometimes alongside fellow drivers like Lando Norris, George Russell, Esteban Ocon and Daniel Ricciardo. These shoots highlight not just labels but how Gasly composes looks — attention to detail akin to his approach in racing. In 2022 he appeared on GQ France’s cover in luxury brands and later starred in a Vanity Fair spread where drivers posed as models rather than racers.
A fashion-forward pairing
His relationship with Portuguese model and influencer Francisca Gomes (Kika) has amplified his fashion profile. The couple turn heads at events like Wimbledon and Cannes, often coordinating outfits. Living in Milan has also influenced him: Gasly has said the city’s elegant street style nudged him to dress more thoughtfully when out.
Looking ahead
When asked if he might start his own fashion label, Gasly has said he intends to enter the world of fashion at some point, drawn by its creativity and the chance to explore life beyond F1. His off-track pursuits already include investing in FC Versailles and a watch collaboration with H. Moser & Cie, showing a pattern of creative and commercial interests outside racing.
As he moves into his thirties, Gasly typifies a generation of drivers comfortable cultivating careers and identities beyond the cockpit, with fashion now a prominent part of his public persona.